The Board found that the particular color blue "is as equally a prominent indicator of USPS origin as is the shape of the box alone." The USPS extensively advertises and promotes its goods and services, with the blue collection box featured prominently. There are some 180,000 collection boxes across the country. Section 2(d): The USPS proved that it has used its collections boxes in the shape of the two registered marks shown below since about 1894, and since 1971 the boxes have been colored blue. The Board found Applicant's mark (shown immediately below) for key return services and related goods, likely to cause confusion with the USPS mark and like to create a false association with the USPS. The fame of the United States Postal Service's blue collection box design mark carried the USPS to victory in this Section 2(d) and 2(a) opposition.
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